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Known for being the most restful color to the human eye, green is a color of freshness, health, and vitality. Brands like Lays, Denny’s, McDonald’s, Sonic, and Subway make great use of the color throughout their branding. The color yellow is known to stimulate the appetite as well. Yellow is commonly used in the technology and food industries. Brands that use yellow in their color palette branding Perfect for summer - as described in the tagline - this drink looks like it would be light, crisp, and refreshing. This is another option for color palette branding if you’re trying to create a positive and lighthearted connection to consumers. Yellow is a bright color that evokes feelings of positivity, hope, energy, and warmth. Yellow is the color of happiness and optimism, and is associated with sunshine.
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Related: How to Captivate Your Audience with Experiential Marketing The Color Yellow As companies that cater towards children, they’ve chosen orange as a way to represent their fun and playful brands.
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Well-known companies utilizing orange include Nickelodeon and Penguin Books, a children’s book publishing company. Orange is known to be popular in food, healthcare, youth, and technology companies.
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Brands that use orange in their color palette branding You might be tempted to stop and read the bottle when walking past it in a grocery store. While orange is not nearly as aggressive as red, it’s still a warm color that stimulates emotion and encourages people to take action - which is why we use it in our company branding! In this image, the orange color is lively and even alluring. The Color OrangeĪs a secondary color, orange is known to be joyful and is often associated with being cheerful, creative, fun, playful, and exuberant. Whereas car companies such as Kia, Honda, Toyota, and Audi also use red in their logos. For example, both Coca Cola and Pepsi use red as a way to grab attention and stimulate the appetite.
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Brands that use red in their color palette brandingīecause it’s so eye-catching and has such an impactful response, red is very popular within the food and car industries. Plus, red is a color that can increase your heart rate, so it’s good for generating a response of excitement or passion in people. You might choose red for your color palette branding if you want to grab someone’s attention from afar (think of red sales tags). In this image, the vibrant red colors catch your attention and force you to stop scrolling. A Breakdown of Each Color The Color RedĪs you can see, the color red is a showstopper it’s used to make a big impact because it’s so noticeable and literally “pops” out at you! In general, red is associated with energy, strength, desire, danger, passion, determination, and love. Or, go for a monotone look by selecting one color and using it in a variety of tones, tint, and saturation. For a split-complementary palette, pick one color and the two colors on either side. These can either be complementary colors, which are colors that sit on opposite sides of the color wheel such as red and green, purple and yellow, or blue and orange. Keep in mind that depending on what you are selling, you may pair several colors together in order to evoke more than one feeling.Ĭreate a sense of balance by sticking to just two or three colors.
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Is your company more professional or easy-going? Quirky or traditional? Fun or functional? Do you want your brand to provide a sense of calm or feel energetic? Once you’ve reflected on these questions, you can start picking out the individual colors. So be sure to choose colors that are memorable and recognizable so that you can attract people to your brand - and keep them around.īefore choosing your colors, first determine the mood you want your brand to convey. Color actually increases brand recognition up to 80 percent and is the biggest reason why consumers choose to buy! Your colors also play a large role in how your brand’s personality is perceived. So whether you’re starting fresh or rebranding, it’s time to take a look at your color palette! Why Color Palette Branding MattersĬolor palette branding is important because it’s a tangible component of your brand that people notice first and foremost. Your brand’s colors should reflect how you want to make someone feel when they think about your company. Everything You Need to Know About Color Palette Brandingįrom your website and emails, to business cards and logo, your color palette branding is a big presence across all of your marketing platforms, so we have to make sure we get this decision right.Įveryone strives to make a good first impression, and your color palette plays an important role in creating that impression for your brand.